José Manuel López Velarde describes himself as a father, queer, atheist, and apostate. His professional career is closely intertwined with his personal activism, dedicating his work to create spaces for the usually excluded voices. His artistic sensitivity goes hand in hand with a strong social awareness that drives him to build safer and more inclusive environments.​

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Beyond his recognition within Mexican theatre, he has also been an active advocate for human rights, particularly on issues related to sexual and gender diversity and sexual orientation.